Neuroeconomics and the New Science of Behavior

Wouldn’t it be great if you could understand the stock market precisely; or, if you could know precisely how to sell things to differing kinds of individuals; or, if you could predict how the leaders of a large company where you are employed were likely to react to new market conditions?  We are moving in those directions. (MORE)

Social Microenvironments: Concept and Applications

The term “micro-environment” is typically used in biology, particularly plant biology.  It references the concept of a small environment which provides unique growing conditions, differentiated from a larger surrounding environment. In the setting of biology the term is often hyphenated (micro-environment).  But here we won’t hyphenate it.  (You’ll learn why later.)  (MORE)

Guiding Abstractions: Your Brain’s Leader, Your “Self”

How we behave in our personal lives and in our business lives is dependent on who we “are”.  But, that is such a nebulous term.  How do we get at the science of “who we are”?  We’ll start here on the journey of examining how we develop our character and how we can change.

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Relevant Neuroanatomy

For our journey into the world of brains and success it is useful to have some basic ideas about how the brain is organized and how it works.  I’ll present this material by using a story regarding how evolution put the anatomy together.  We cannot really understand our brains and our behaviors without giving at least a little consideration to this.  So, with sweeping strokes of broad generalizations let’s have a look at how your brain is put together. I’ve provided links to some resources that have nice pictures and further information.  The goal here is to give you a brief overview. In two quick paragraphs here are the basic parts.

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